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Prince Harry to start a new job at a tech start-up

Tech Edition

Prince Harry, the Duke of Sussex, now has a new title: that of Chief Impact Officer at a San Francisco-based start-up called BetterUp. BetterUp focuses on coaching and mental health. The prince, who is no longer a working member of the British royal family, has been outspoken about his own mental health struggles following the death of his mother, Princess Diana, in 1997.

BetterUp “brings together world-class coaching, AI technology, and behavioural science experts” to help people live “more meaningful, vibrant lives with greater clarity, purpose, and passion,” the company says on its website.

On Wednesday, it was also revealed that Harry would also be a commissioner for the Aspen Institute’s new Commission on Information Disorder. The group — which is co-chaired by journalist Katie Couric, former CISA director Chris Krebs and Colour of Change President Rashad Robinson — will conduct a six-month study on misinformation in America and will “deliver recommendations for how the country can respond to this modern-day crisis of faith in key institutions.”

The duke’s new job, reported earlier Tuesday by The Wall Street Journal, comes on the heels of a controversial interview he and his wife, Meghan Markle, gave to Oprah Winfrey earlier in March. The duke said in a statement that he is “really excited” to be joining BetterUp.

I firmly believe that focusing on and prioritising our mental fitness unlocks potential and opportunity that we never knew we had inside of us,” he said in a statement posted to the company’s website.

BetterUp, founded in 2013, has about 270 employees. In February, it announced it had completed $125 million in Series D fundraising, giving it a valuation of $1.73 billion. But Harry’s role in the company won’t include managing direct reports, focusing instead on product strategy and corporate giving.

Since relocating to California in 2020, the royal couple has also signed lucrative deals with Netflix and Spotify.

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