To beat the crowd this year, South Africans chose the easiest, and safest, way of doing their Black Friday shopping by going online.
The pandemic played the most significant role in this year’s Black Friday shopping because it introduced first-time spenders to e-commerce, and that led to a massive spike in online sales.
Black Friday 2021 was a big one for South African online retailers because of the big knock it felt thanks to COVID-19 so far. With the right deals, correct marketing and easy online access hopefully some retailers can have a breather and end the year with a smile.
Compared to 2020, this year’s total online transaction volumes shot up by 50%. Because of the rules and regulations around COVID-19 people decided to do their shopping mostly online and with that shops needed to run more online specials and deals to encourage shoppers to take the e-commerce route rather than gathering in large numbers at malls.
Popular items that were in high demand were, as per usual, electronic items such as TVs and gaming consoles. Still, this year people were also interested in buying things like everyday toiletries, cosmetics and essential goods showing very clearly that we’re all feeling the pinch in 2020.
Stats show that 66% of online purchases were made via mobile devices, including EFTs and QR codes. The convenience of shopping via your mobile device might be extremely appealing. However, it is still important to always be careful and vigilant when doing online shopping and to make sure that especially your banking details are stored securely.