Tech Edition

50 years ago, Land Rover introduced us to an extraordinary SUV. In 1970 the Range Rover was born and to celebrate this incredible milestone the British car giant will release the new Range Rover Fifty in 2021, and what a beauty she will be. To make it even more special, Range Rover decided only to produce 1,970 of the Fifty range.

Land Rover started the development of the Range Rover in late 1967. The demo versions of the cars that were released were named Velar to hide the identity of the Range Rover. The first car had an aluminium V8 engine, permanent 4WD, and disc brakes on all four corners. Only 11 years later they introduced the four-door version of the Range Rover.

With the celebration of 50 years, the Range Rover will get some unique badging that will be found in the interior and also the exterior. This will include the sill plates, dashboard, and headrests. All that we know for now is that the vehicles will have features such as 24-way heated, cooled, and massaging front and back seats and also executive heated, cooled, and reclining rear seats. 

Not much of the interior of the new model is very avant-garde, but that’s what Range Rover exemplifies… classic style.

From the steering wheel’s hidden-until-lit, touch-sensitive switches to the beautifully integrated 10″ Touchscreens, Range Rover contains a selection of technologies designed to deliver a refined, connected drive. Along with the various driver aids, i.e. rearview camera/lane departure warning/front & rear parking sensors etc., comes a superior and unmatched off-road capability. 

The exterior will feature Auric Atlas colours and to set it even more apart from the standard model the car will come out with 22-inch wheels created personally by Land Rover’s Chief Creative Officer, Professor Gerry McGovern OBE. Illuminated tread plates will showcase your unique limited-edition number, e.g. “1 of 1970”.

The optional front centre console refrigerator compartment gives you the luxury of cooling up to 4 x 500ml bottles and maintain them at a temperature of 5°C. Which we feel you might actually need, seeing as this will be one of the hottest SUVs on the road next year!

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